Let’s call domestic violence what really it is. Criminal.

Ahead of Domestic Violence Awareness Month in October, Willow announced a new public awareness campaign developed by longstanding Willow partners Truth Collective, Tipping Point Communications, and Helen and Gertrude.

The campaign emphasizes that domestic abuse is no less dangerous than other forms of violence or harassment just because it often occurs behind closed doors.

Messages from the campaign will be featured around the community in October and culminate with an event at Rochester’s Public Market on October 26.

Click here to view coverage from the press conference unveiling the campaign.